Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. The iconic brand ambassador died heroically sacrificing himself to … Planters: Mr. Peanut Dies. Mr. Peanut, Planters icon, dies in tragic accident. It was very simple for people to get involved.". Planters just killed Mr. Peanut in a Super Bowl pregame ad A funeral will be held for the 'spokesnut' during the third quarter of the Super Bowl game. TWEET. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” … Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. NBC Sports Boston. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. Mr. Peanut "died" in a spot released by Planters ahead of the Big Game. Thanks to the news of Kobe Bryant dying, the brand has now … The video shows Mr. Peanut, Wesley Snipes, and Matt Walsh traveling on a windy road, eating Planters Peanuts and singing merrily. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. But it did so with the brand undertaking a substantial risk. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. Sign up for free newsletters and get more CNBC delivered to your inbox. Factset: FactSet Research Systems Inc.2018. Sounds like the perfect setup for a Super Bowl commercial! The commercials showing the mascot's presumed death and funeral are still expected to run during the Super Bowl. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? Mr. Peanut's social channels have been renamed with "The Estate of Mr. Peanut" with a graphic of a crying monocle, and his Twitter account asked users to "pay respects" with the hashtag, #RIPeanut. Mr. Peanut, the monocle and top hat-wearing mascot of the Planters food brand, has unfortunately died at the age of 104. The sentient legume's demise is part of a Super Bowl ad campaign, according to … Another Super Bowl ad will air this year, and it features the demise of the classic Nutmobile as well as Mr. Peanut himself. The specifics of what will happen in Planters' actual Super Bowl spot aren't clear, and conspiracy theories on Twitter are abounding. Most stock quote data provided by BATS. On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing. ", "We, too, would sacrifice it all for the nut,". Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. But this one seemed to be especially successful. All Rights Reserved. Mr. Peanut dies in Super Bowl ad so that Planters can sell more peanuts By Kimberly Pierceall, The Virginian-Pilot 1/22/2020. SHARE. … Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. Pierantozzi said other Kraft Heinz brands did know about the effort, but to his knowledge some of the other brands weighing in did so organically. Other brands, including Skippy peanut butter, Budweiser, Syfy, Shake Shack and more, did just that. "We did the unthinkable: we created a program and an idea where Mr. Peanut dies, and dies specifically sacrificing himself for his friends, which has always been a tenet of who he is and what he does — he always puts others first," Pierantozzi said. Mr. Peanut would then serve as Planters’ mascot up until his untimely death. Sure, why not? Disclaimer. And a spot now known as the "robot suicide ad" from General Motors was later changed after sparking criticism, including from the American Foundation for Suicide Prevention. The brand says Mr. Peanut’s funeral will be the subject of its Super Bowl spot. If that's the case, history tells us the baby has until 2124 before it has to worry. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Duration: 02:10 2020-01-23. "You have to strike the perfect tone on this, or you really could end up with a problem," he said. He was born in 1916 when a young schoolboy named Antonio Gentile submitted his design for a peanut mascot to a Planters contest. He said the agency was looking to see how Planters could really line up with culture in a way that would explode. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a … All times are ET. Mr. Peanut… It is with heavy hearts that we confirm that Mr. Peanut has died at 104. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on … Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. VaynerMedia also handled Planters' Super Bowl spot last year. And before you ask, no — we're not joking in the slightest. The brand then sent out a press release confirming the death. Inside the decision that's still rattling the movie industry to its core, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. Super Bowl teasers are meant to generate some buzz for a brand's in-game spot, often starting a story or introducing a theme or characters to get consumers excited before the full commercial airs. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Mr. Peanut’s full name was Bartholomew Richard Fitzgerald-Smythe. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. He was 104. Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. I think we looked at Twitter and how things sometimes find their way onto Twitter, and we kind of tapped into those things." The snack company posted the ad of Mr. Peanut… "When Iron Man died, we saw an incredible reaction on Twitter and on social media. Updated 1511 GMT (2311 HKT) January 23, 2020. It said that ad … It’s unclear if the commercial was unintentionally leaked ahead of … RIP, Mr. Peanut. The jaunty and jovial pitchman … Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Doritos, which released its teaser last week with a spoken-word rendition of "Old Town Road," has racked up nearly 4 million views on YouTube, while a teaser for Cheetos' spot with MC Hammer from last week has nearly 3 million. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. sans teeth, sans eyes, sans taste, sans everything. © 2021 CNBC LLC. Data is a real-time snapshot *Data is delayed at least 15 minutes. He died doing what he did best -- having people's backs when they needed him most. Mr. Peanut, the mascot of the Planters Peanut Co., is dead. (The company's CMO left shortly after.) Now, a new pre-Super Bowl ad has killed off one of the world’s most beloved characters. The ad premise, and Mr. Peanut's death, leave a lot of questions. Walsh suddenly … Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … All rights reserved. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. “It … It may come as news to some of you that this ancient advertising icon was, in fact, still alive up until just a few days ago. But Pierantozzi says this much is true: "There will be a funeral, and an opportunity for hundreds of millions of people who love Mr. Peanut to pay their respects," he said. The spot, done with VaynerMedia, will appear before Super Bowl kickoff during the pregame show. Mr. Peanut is dead; long live Mr. Peanut. Then, during the third quarter of the game, the brand promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together.". Nationwide's 2015 ad that showed a boy who had died and could never grow up weirded out viewers. After 104 years of greatness and deliciousness, Mr. Peanut has died at the age of 104. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” in a humanlike act of selflessness. SHARE. Author: Suzanne Nuyen (TEGNA) We're devastated to confirm that Mr. Peanut is gone. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most,", And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the, How grim! Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. The fictional character and face of Planters has tragically died after giving up his life to save others. On Wednesday, the brand shared the video, which as of Thursday morning had nearly 1.5 million views on YouTube. For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. (CNN Business)Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life. One popular theory online is that we'll get a Baby Mr. Peanut, rising to replace the old guard that was killed off. All the world's a stage, and all the peanuts merely players. Of course, some brands have gone the death route for the Super Bowl and failed, the Wall Street Journal's CMO Today pointed out Thursday morning. ': Rioter speaks to CNN reporter, Facebook blocks Trump through end of presidency, CNN speaks to Trump supporters about Trump's election lies, Google employee on unionizing: Google can't fire us all, AstraZeneca vaccine provides 'logistical convenience', Here's what the new stimulus package means for Americans, Covid relief bill extends aid to struggling Americans, 'Trolls' digital release was a first. The fictional character and face of Planters has tragically died after giving up his life to save others. Mr. Peanut is dead; long live Mr. Peanut. Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, appears to save actors Wesley Snipes and Matt Walsh. Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. "Always classy, always crunchy, always cleaned up nicely. 2020 Big Game Ads. Pierantozzi said with such a serious subject, creatives have to toe a certain line and approach it with empathy. 'What are we supposed to do? He said it needs to hit the right note between humor and solemnity. Why Planters killed off Mr. Peanut This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. Last week, the nutty brand had social media buzzing when it debuted a commercial depicting the demise of Mr. Peanut, sacrificing himself to … He was 104. is televised sacrifice and mere oblivion. EMAIL. In addition, in 2010, he was even given a voice… Robert Downey Jr. The leguminous legend nobly gave his own life to save the lives of actor Wesley Snipes (Blade) and comedian Matt Walsh (The Hangover). It’s a tough life for a famous nut. We would like to show you a description here but the site won’t allow us. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. The Planters’ mascot died a noble death: Sacrificing himself so that actors Matt Walsh and Wesley Snipes could live on. Mr. Peanut… Planters made the announcement in a series of tweets and news releases Wednesday. Many people paid their respects to Mr. Peanut, who died at the age of 104, on Twitter. We're very happy with the response we're getting. Mike Pierantozzi, group creative director at Planters' agency VaynerMedia, said that put the agency in the position of needing to come up with something that would top last year. Snack company Planters is reportedly rethinking its plans to kill off its Mr. Peanut mascot in the wake of Kobe Bryant’s death. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. He was 104. The Planters nut company replaced Mr. Peanut with an adorable Baby Nut, very much like a certain Baby Yoda, days after it killed off its 104-year-old mascot. By comparison, Hyundai's teaser on YouTube had about 73,000 views and Olay's had nearly 17,000 Thursday afternoon. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … He was 104. "It is with heavy hearts that we confirm that Mr. Peanut has died at … Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. Planters has explained why it killed off Mr. Peanut—Here's why, With staples at all-time highs, technician gives his catch-up trade. We'll miss him! Mr. Peanut has died at the age of 104; CEO of Hallmark Channel's parent company stepping down. The iconic brand ambassador died … This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. A description here but the site won ’ t allow us and theories. Has killed off the planters mr peanut dies of the Planters Peanut Co., is dead ; live... Made it really easy for people to get involved with the brand has now … Mr. Peanut.! Mascot died a noble death: Sacrificing himself so that Planters can more... 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